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[30 January 2008] Consumerism and the Rise of Balloons in Europe at the End of the Eighteenth Century
Keywords: physics, enlightment, advertisement, Britain, France.
In Consumerism and the Rise of Balloons in Europe at the End of the Eighteenth Century published in the journal (2008), highlights how scientists marketed their work to the general public and how it consequently influenced aeronautics in France and Britain during the last twenty years of the 18th century.
Initially, novelty attracted people but later various tactics appeared necessary:
Attracting the general public was important because (1) building and inflating balloons was expensive and (2) usual scientific patrons barely supported ballooning. Unfortunately, the public's lack of interest in experiments led to entertainment superseding science.
Consumerism and the Rise of Balloons in Europe at the End of the Eighteenth Century. , 21:1, 73-98. doi:10.1017/S0269889707001561,
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[Scientific dissemination] Advertisement benefits from a special coverage with a publication in the journal Science in Context.